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The UK’s racing towards a carbon-neutral future by 2050, with more wind and solar power coming online than ever before. But right now, our grid just can’t handle all that clean energy - it needs an upgrade to keep the lights (and everything else) on. That’s where National Grid’s The Great Grid Upgrade comes in. A massive project making sure the UK’s energy network is ready for the future.

We spotlighted real people from local communities, showing how cleaner energy means more football, more cold beers, and a brighter future for everyone.

WORKINGTON AFC

WESTWALLS BREWING CO.

Senior Art Director: Billie Gurr

Senior Copywriter: Tom Lander

Director: Pip + Lib

Production Company: Agile

Creative Directors: Alex Lucas & Jon Farley

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