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The UK’s racing towards a carbon-neutral future by 2050, with more wind and solar power coming online than ever before. But right now, our grid just can’t handle all that clean energy - it needs an upgrade to keep the lights (and everything else) on. That’s where National Grid’s The Great Grid Upgrade comes in. A massive project making sure the UK’s energy network is ready for the future.
We spotlighted real people from local communities, showing how cleaner energy means more football, more cold beers, and a brighter future for everyone.
WORKINGTON AFC
WESTWALLS BREWING CO.
Senior Art Director: Billie Gurr
Senior Copywriter: Tom Lander
Director: Pip + Lib
Production Company: Agile
Creative Directors: Alex Lucas & Jon Farley