#EggYearning

Brooding romance. Longing. Tension.
The internet currently has a thing for yearning.

And thanks to a gothic period drama, starring two sexy Aussies, eggs somehow ended up at the centre of it. At which point ignoring the opportunity for Eggslut felt almost irresponsible.

So after some light LinkedIn stalking, the Eggslut team kindly agreed to take a cold call and hear me out.

Within four business days we’d produced #EggYearning, a social-first campaign proving that when culture writes the brief, brands should move quickly enough to answer it.